Top 10 Asian American Social Media Influencers in 2025

AD Staff
Oct 21
3 min read

Having influence means more than just counting the number of followers someone has on social media. It’s about shaping culture, building communities, and defining what authenticity looks like in the real world, too. From TikTok stars to business moguls, these Asian American creators have used their platforms to amplify representation, inspire creativity, and redefine what success looks like. Here are ten of the most powerful voices shaping the social media landscape today.

Influence Bella Poarch kneeling on white background, tattooed, wearing a green top, white skirt, lace gloves. Red shoes nearby. Calm expression.

1. Bella Poarch — 93.2M Followers | TikTok

Bella Poarch first went viral in 2020 with one of TikTok’s most-viewed videos ever, and the Filipino American singer has proven she’s no one-hit wonder ever since. “Build a B*tch” rocketed her into pop stardom, and she uses her fame to spotlight Asian representation and to encourage fans to embrace their weirdness and confidence online.

Influencer Bretman Rock with styled hair and makeup poses among lush green leaves and colorful flowers, wearing a pearl necklace; sultry expression.

2. Bretman Rock — 19.2M Followers | Instagram

Bretman Rock has built an empire out of being himself. Loud. Hilarious. Completely unapologetic. What began as makeup tutorials and comedy skits has morphed into a full-blown brand, venturing into fitness, TV, and fashion. The Filipino American creator from Hawaiʻi brings queer and Pacific Islander visibility into spaces that rarely see either.

Influencer Michael Le with tattoos and curly hair adjusts tan jacket. He wears a white shirt and silver chain. Neutral expression. White background.

3. Michael Le (JustMaiko) — 50M+ Followers | TikTok

Michael Le is probably one of the most followed dancers in the entire world. The Vietnamese American creator has used choreography to create stories, using dance to express personality, humor, and heart. A TikTok mainstay, Le’s also branched out into music, gaming, and creative direction.

Influencer Aimee Song in a cream dress leans on white sofa, wearing jewelry. Wooden cabinet in the background. Calm and thoughtful mood.

4. Aimee Song — 7.1M Followers | Instagram

Aimee Song, the Korean American creator behind Song of Style, has evolved from fashion blogger to entrepreneur, designer, and author. Balancing luxury fashion with glimpses of her real life (like family moments or reflections on motherhood and creativity), Song remains the blueprint for turning influence into a lasting creative empire.

Influencer Liza Koshy smiling with sunglasses on head, wearing a green jacket and hoodie. Light background, bright and cheerful mood.

5. Liza Koshy — 19.6M Followers | Instagram

Liza Koshy posted Vines before eventually dominating YouTube, and now the Emmy nominated Indian American floats between Hollywood, hosting gigs, and brand partnerships, blending her own humor, culture, and storytelling into everything she does.

Influencer Nabela Noor smiling in a blue outfit with dark hair and jewelry stands indoors, clothes hanging in the background, exuding a cheerful mood.

6. Nabela Noor — 7.6M Followers | TikTok

Nabela Noor is best known for her viral “Pockets of Peace” video with its slow, soothing moments that remind audiences to breathe and find beauty in the everyday. A fierce advocate for inclusivity, body positivity, and self-worth, the Bangladeshi American influencer has redefined what lifestyle means through being intentional, diverse, and full of heart.

Influencer Humphrey Yang smiling with short hair against a dark background, wearing a dark sweater. The mood is warm and friendly.

7. Humphrey Yang — 1.8M Followers | YouTube

Humphrey Yang makes talking about money both manageable and fun. Breaking down everything from investing to credit cards in quick, clear, funny videos, the Chinese American “finfluencer” has helped audiences, especially younger Asian Americans, feel empowered to take control of their financial future.

Influencer Alan Chikin Chow smiling in white shirt and blue tie against pink and blue gradient background. The mood is cheerful and welcoming.

8. Alan Chikin Chow — 96M Followers | YouTube

Is Alan Chikin Chow the internet’s most-watched Asian comedian? Garnering billions of views on YouTube and TikTok, his brand of fast and funny short-form comedy centers around cultural identity and universal awkwardness. The Chinese American creator is part of a new generation of entertainers proving that Asian humor is no longer niche.

Influencer Jenn Im with sunglasses, light hair in a bun, and wearing a white top. Neutral expression, light-colored background, stylish appearance.

9. Jenn Im — 3.3M Followers | YouTube

Jenn Im may have started in the beauty and fashion space, but her content has grown to include mental health, relationships, and motherhood. The Korean American creator’s tone is grounded, her advice heartfelt, and her aesthetic effortlessly comforting.

Influencer Chriselle Lim with short black hair in a strapless beige dress smiles softly against a gray background. Calm and elegant mood.

10. Chriselle Lim — 1.6M Followers | Instagram

Chriselle Lim is proof that influencers can evolve into full-fledged business leaders. The Korean American entrepreneur and one-time fashion blogger has gone beyond her online space to build brands like Phlur, a fragrance line, and Bumo, a family-focused coworking company.

Photos: Aimee Song/Instagram, Alan Chikin Chow/Facebook, Bella Poarch/YouTube, Chriselle Li/Wikimedia Commons, Humphrey Yang/humphreyyang.com, Jenn Im/YouTube, JustMaiko/Threads, Liza Koshy/Wikimedia Commons, Nabela Noor/Wikimedia Commons