New Streaming Channel Focusing on American Asian Stories Launches on Amazon Prime Video

JoySauce, a streaming network and multimedia hub aimed specifically at the AAPI community and its allies, is looking to shift the spotlight toward joy, celebration, and candid storytelling for the "American Asian" audience. The network’s launch and mission were detailed in an exclusive report by The Hollywood Reporter.

Founded by serial entrepreneur and GeekWire chairman Jonathan Sposato, JoySauce was conceived to focus on "more celebratory stories." Sposato has noted that while narratives centered on intergenerational trauma are necessary, he wanted to create a platform that normalizes the day-to-day, funny, and successful experiences of people who call America home. JoySauce intentionally uses the term "American Asian," rather than "Asian American," to emphasize that members of the community are Americans first, sharing an identity tied to their home country.

“Despite American Asians being the fastest growing demographic in the U.S., there’s still a glaring gap in content for and by American Asians or their communities,” Sposato said in a statement. “Building a future where everyone is authentically represented is at the core of everything we do, so we’re incredibly proud to be a catalyst in this long overdue first step to advance AAPI representation on screen. I want us to stand with more stature, walk with more swagger, and to dance with more joy."

JoySauce’s programming features a wide range of content, including scripted shows, unscripted reality series, movies, and podcasts. The platform's flagship offering is JoySauce Late Night, which it promotes as the first 100% American Asian late-night talk show. The program is committed to featuring AAPI writers, hosts, guests, and musical performers, showcasing the diversity of AAPI talent across various fields. Original non-fiction content includes VeryAsian Conversations, a bite-sized series featuring newscaster Michelle Li, who discusses relevant community issues like transracial adoption and reclaiming Asian names, and original podcasts such as HB with Youngmi Mayer and the video podcast South Gaysian Boys, which offer candid discussions on culture, personal life, and social issues. Additionally, JoySauce features a selection of popular acquired and licensed content, such as the award-winning Korean Canadian sitcom Kim's Convenience, about a family operating a Toronto convenience store, and the dramedy series Bulge Bracket, which takes viewers into the high-intensity world of mergers and acquisitions.

JoySauce is available now as a Free Ad-Supported Streaming Television (FAST) channel, which expands its accessibility to a broader audience on various streaming services, including a dedicated channel on Amazon Prime Video.

Photo by JoySauce.