KPop Demon Hunters has captured streaming records, the zeitgeist, and the hearts of die-hard fans everywhere. What started as a stylish, demon-slaying girl-power fantasy became a global phenomenon, even sneaking onto the Billboard charts this year. But the animated musical also caught Netflix flatfooted, leaving the streamer running to catch up. For years Netflix famously avoided diving into merchandising, but when KPop Demon Hunters exploded into a worldwide obsession, fa

Rabbi Angela Buchdahl has never fit neatly into anyone’s box. As the first Asian American to be ordained as both a rabbi and a cantor (and the first woman to lead New York City’s historic Central Synagogue in its 185-year history) Buchdahl spent her career expanding the idea of who gets to belong in Jewish life. Her new memoir, Heart of a Stranger , tells that story in full. Born in Seoul in 1972 to an American Jewish father and a Korean Buddhist mother, Buchdahl grew up in T

Having influence means more than just counting the number of followers someone has on social media. It’s about shaping culture, building communities, and defining what authenticity looks like in the real world, too. From TikTok stars to business moguls, these Asian American creators have used their platforms to amplify representation, inspire creativity, and redefine what success looks like. Here are ten of the most powerful voices shaping the social media landscape today. 1.

NBC News recently laid off 150 staffers in what the company is calling a necessary restructuring tied to the split between NBC News and MSNBC, as reported by The Wrap and The Advocate . The team behind NBC Asian America, a group of dedicated journalists who spent years telling stories about our community that mainstream media often overlooked, was included in the layoff. For many of us in the Asian American community (and other marginalized groups) this move is more than ju

Erik Spoelstra has been named head coach of the U.S. men’s national basketball team , a breakthrough moment for Asian American representation. As the first coach of Filipino descent to lead Team USA, Spoelstra brings deep basketball credentials as head coach of the Miami Heat, taking the franchise to six NBA Finals and championships in 2012 and 2013. As of 2025, he is the NBA’s longest‑tenured head coach with one franchise. He will lead Team USA in both the 2027 FIBA Men’s Wo

Asian Americans in Hollywood have long been told their stories are too niche, but a new report from The Asian American Foundation (TAAF) proves that that isn’t necessarily true. Their 2025 Business Case for Asian and Asian American Narratives suggests that Asian-led stories aren’t just good for visibility, they’re actually good for business, too. Despite recent progress, Asian Americans remain the most underrepresented group in Hollywood, accounting for only about three to

Homes lit up with tiny clay lamps. Families spending hours creating rangoli designs that look like living pieces of art. Diwali is more than just a holiday to those who celebrate it. Known as the Festival of Lights (or Deepavali, which translates into “a row of lights” in Sanskrit), Diwali is a time of year when millions commemorate the power of light over darkness, good over evil, and knowledge over ignorance. For Hindus, according to Wikipedia , it marks Lord Ram’s victorio

Walk into any big box Halloween store right now and you’ll see it: chaos, glitter, and a lot of neon. But forget all those tired old vampire, witch, and Michael Myers outfits. This year’s hottest costume has wings, sequins, and serious main-character energy. Oh, yes. The entire world’s talking about K-Pop Demon Hunters (KPDH), and can you blame them? The Netflix animated hit about three K-pop idols moonlighting as demon slayers is everywhere. Anyone who’s anyone around a scr

We’re not ones to shout out fake news willy nilly, but all the recent headlines that are telling us how the U.S. job market is strong, citing low unemployment numbers and steady growth, may not actually be entirely true. If you dig just a little deeper, the real picture isn’t quite so rosy for everyone. As Investopedia pointed out in a recent report , there’s a growing ‘tale of two job markets’. Asian Americans just might be on the losing side of it. Since the spring of 2025,

It’s a trivia question you likely don’t even know the answer to but probably should: who was the first Asian American to win a Grammy award? A new documentary short that's out now has the answer: Larry Ramos, a Filipino American musician from Hawaiʻi who's been overlooked in American music history far too long. Along Comes Larry: The Larry Ramos Story shows his remarkable journey, from a musical prodigy growing up in Waimea, Kauaʻi, to his rise to fame in the 1960s folk scen

Kevin Nguyen’s novel, Mỹ Documents , might be speculative fiction, but the world it imagines feels uncomfortably close to home right now....

Suicide is now the leading cause of death for Asian Americans between the ages of 15 and 24, according to a recent report from NBC News ,...